Top 5 Beauty Retail iOS Apps in Romania: Q2 2023 Performance

In Q2 2023, the top beauty retail applications on iOS in Romania exhibited diverse trends in weekly downloads and active users. Here’s a detailed look at the performance of these apps:

Notino: profumi e cosmetici experienced fluctuating weekly downloads. Starting at around 4.1K at the end of March, downloads saw a mid-quarter dip, bottoming out at approximately 1.7K in early May before rebounding to 3K by mid-June. Active users for the app also showed some variation, beginning the quarter at around 10.6K and ending at approximately 8.7K.

Sephora – Beauty,Makeup,Parfum saw an initial spike in downloads, peaking at about 3.2K in early April. However, downloads trended downward throughout the quarter, reaching a low of around 844 in mid-June.

Douglas Parfumerie & Cosmetice had a somewhat stable performance in terms of downloads, starting at approximately 709 at the end of March and fluctuating between 400 and 1.5K throughout the quarter.

CHARLOTTE TILBURY recorded modest download numbers, ranging from 75 to 226 weekly downloads in June. Active users showed a steady increase, starting at 132 and reaching 326 by the end of the month.

BEAUTY BAY had relatively low download numbers, peaking at 65 in late May. Active users remained relatively stable, fluctuating between 139 and 199 throughout the quarter.

This data from Sensor Tower highlights the varying performance of these top beauty retail apps in Romania during Q2 2023. For more detailed insights and trends, visit Sensor Tower.